RUG Backpack – Privacy Policy
Q: Is my information safe?
A: Yes! All the information we ask for when you place your order is essential for us to process your order and keep you informed about the latest offers available from RUG Backpack. We use the latest SSL encryption (128-bit) technology to ensure all your details are kept secure. We do not sell, rent, or otherwise pass on any of your details to third parties.
Personal Information vs. Non-Personal Information
Our primary goal in collecting information from you is to provide you with an efficient and helpful experience while using our website. To achieve this, rugbackpack.com collects two types of information: Personal Information and Non-Personal Information.
Personal Information refers to details that identify you specifically, and which can be used to contact or locate you. We may also collect and use Personal Information to verify your identity when you make purchases via the website. Examples include your full name, credit card number, mailing address, email address, and phone number. Generally, we collect Personal Information when you purchase products, fill out surveys, correspond with us, submit testimonials, stories, or photos, or voluntarily provide information through our website.
Non-Personal Information refers to data that does not identify you directly. Examples include demographic information, frequently visited web pages, and product popularity statistics. We may collect Non-Personal Information through the methods above, as well as automatically via industry-standard tracking technologies.
Access and Changes to Personal Information
Upon written request, RUG Backpack will make reasonable efforts to allow users to update or correct previously submitted Personal Information, provided it does not compromise privacy or security. Upon a written request, RUG Backpack will also delete a user’s Personal Information from our database; however, some residual information may remain in backups due to the nature of data storage.
How We Collect Information
You may provide us with Personal and Non-Personal Information directly in the following ways:
a) Customer Content – If you submit photographs, stories, testimonials, or feedback about our products or website, or contact us via the provided email links, we collect your name, email address, and any content you include in your message. By submitting such content, you agree that RUG Backpack may use your Personal Information and content in accordance with this Privacy Policy, including reproduction on our website and in marketing materials.
b) Online Purchases – If you purchase products from our online store, we collect and maintain your name, email address, mailing address, telephone number, purchased product details, payment information, order tracking number, referring URL, IP address, and password.
If you purchase a gift certificate, we will also collect the recipient’s name, email address, mailing address, and telephone number. Before confirming your order, you can review and modify the order form; any changes will be stored for future use.
If you cancel or fail to complete an order, we may still collect and use the email address or other details you have entered as we would if you had completed the order.
